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      <image:caption>Tourbillon Signature Mystérieuse « fleur de sel » - Winner of the 2020 Grand Prix d’Horlogerie de Genève « Ladies’ Complication Watch Prize »</image:caption>
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      <image:title>LuxeConsult's experience and previous work</image:title>
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      <image:title>LuxeConsult's experience and previous work</image:title>
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      <image:title>LuxeConsult's experience and previous work</image:title>
      <image:caption>The Laurent Ferrier Tourbillon Double Spiral - Winner of the 2010 Grand Prix d’Horlogerie de Genève « Men’s Watch Prize »</image:caption>
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    <loc>https://www.luxeconsult.ch/creating-value</loc>
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      <image:title>Creating Value at LuxeConsult - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b618cbf9a5ff60f8da912e/1748896448456-C0TYG1PYAOKZPFUJP7C8/Logo_Bilanz.png</image:loc>
      <image:title>Creating Value at LuxeConsult</image:title>
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      <image:title>Creating Value at LuxeConsult</image:title>
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      <image:title>Creating Value at LuxeConsult</image:title>
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      <image:title>Creating Value at LuxeConsult</image:title>
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      <image:title>Creating Value at LuxeConsult</image:title>
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      <image:title>Creating Value at LuxeConsult</image:title>
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      <image:title>Creating Value at LuxeConsult - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Creating Value at LuxeConsult - Make it stand out</image:title>
      <image:caption>The Caliber L100 conceived and developed with Master Watchmaker Karsten Frässdorf at Leroy in 2015. The epitome of the tourbillon, with a Duplex direct impulse escapement, thermo compensated with a double-end curve spiral, dead-beat seconds, and fusée-chaîne. Precisely 953 different components were required to animate this mechanical marvel.</image:caption>
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      <image:title>Creating Value at LuxeConsult - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b618cbf9a5ff60f8da912e/1625663020349-0B9Y903EE6UBXHF4Y2T1/2107_LuxeConsult_Sustainability_Diagram.png</image:loc>
      <image:title>Creating Value at LuxeConsult - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.luxeconsult.ch/in-the-press</loc>
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    <lastmod>2025-06-02</lastmod>
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      <image:title>LuxeConsult in the Press</image:title>
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      <image:title>LuxeConsult in the Press - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.luxeconsult.ch/home</loc>
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    <lastmod>2025-06-02</lastmod>
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      <image:title>LuxeConsult - Home - Brand Building and Business Strategy for the watch industry.</image:title>
      <image:caption>How we do it</image:caption>
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      <image:title>LuxeConsult - Home - Recent work</image:title>
      <image:caption>LuxeConsult provided watch design and private label product development services to support an entrepreneur in bringing a historic brand to life, keeping the values of the original founder with joyful mechanical complications and artisanal, highly complex, handmade dials. Find out more about our experience.</image:caption>
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      <image:title>LuxeConsult - Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60b618cbf9a5ff60f8da912e/1622801607137-5YHBMGRPOPDGIRLLYHH2/Financial_Times_LuxeConsult_Featured_Logo_.png</image:loc>
      <image:title>LuxeConsult - Home - Financial Times link on LuxeConsult</image:title>
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      <image:title>LuxeConsult - Home - Jing Daily link on LuxeConsult</image:title>
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      <image:title>LuxeConsult - Home - Morgan Stanley link on LuxeConsult</image:title>
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      <image:title>LuxeConsult - Home - New York Times link on LuxeConsult</image:title>
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      <image:title>LuxeConsult - Home</image:title>
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      <image:title>LuxeConsult - Home</image:title>
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      <image:title>LuxeConsult - Home</image:title>
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      <image:title>LuxeConsult - Home - Oliver R. Müller</image:title>
      <image:caption>With a love for mechanics, design and horology, I have been working for almost three decades in the Swiss watch industry. As an industry it is characterised by craftsmanship, tradition, but foremost by passion. Over the course of my career I have acquired extensive skills in management and product development with a number of prestigious Swiss watch brands, progressing to senior leadership positions. Today, I advise investors and watch brands founders, with a focus on creating value through marketing strategy and product development.</image:caption>
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    <loc>https://www.luxeconsult.ch/creation-de-valeur</loc>
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    <lastmod>2025-06-02</lastmod>
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      <image:title>Création de Valeur</image:title>
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    <image:image>
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      <image:title>Création de Valeur - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b618cbf9a5ff60f8da912e/1626766491927-8L80W8GUNFIOAPQP7IJJ/LuxeConsult_Leroy_Tourbillon_Watch_Movement_Case_Study.jpg</image:loc>
      <image:title>Création de Valeur - Make it stand out</image:title>
      <image:caption>Calibre L100 pour Leroy conçu avec le Maître Horloger Karsten Frässdorf en 2015. La quintessence du tourbillon équipé d'un échappement Duplex à impulsion directe au balancier, thermo-compensé et régulé par un spiral à double courbes, une seconde morte et une fusée-chaîne. 953 composants exactement pour animer une merveille mécanique.</image:caption>
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      <image:title>Création de Valeur - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b618cbf9a5ff60f8da912e/1626783644528-OECNY1U9XOU0LDTA2OSX/2107_LuxeConsult_Bullwhip_Swiss_Watches_Diagram_French_3.png</image:loc>
      <image:title>Création de Valeur - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Création de Valeur - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b618cbf9a5ff60f8da912e/1748896619410-GQV1HM75WZGADN4T7EGS/Logo_Bilanz.png</image:loc>
      <image:title>Création de Valeur</image:title>
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      <image:title>Création de Valeur</image:title>
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      <image:title>Création de Valeur</image:title>
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      <image:title>Création de Valeur</image:title>
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      <image:title>Création de Valeur</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60b618cbf9a5ff60f8da912e/1770398748373-BSISCBKCO15PCOMN3IZK/2.jpg</image:loc>
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      <image:title>Expérience</image:title>
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      <image:title>Expérience</image:title>
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      <image:title>Expérience</image:title>
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    <image:image>
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      <image:title>Ce qu’ils disent de nous</image:title>
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    <image:image>
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      <image:title>Ce qu’ils disent de nous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Private Label (EN) - Make it stand out</image:title>
      <image:caption>The Caliber L100 conceived and developed with Master Watchmaker Karsten Frässdorf at Leroy in 2015. The epitome of the tourbillon, with a Duplex direct impulse escapement, thermo compensated with a double-end curve spiral, dead-beat seconds, and fusée-chaîne. Precisely 953 different components were required to animate this mechanical marvel.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Private Label (EN) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b618cbf9a5ff60f8da912e/1624008675597-1AVO1R42ZLLQ68SHQMKH/Le_Temps_LuxeConsult_Logo_Homepage_Articles_02.png</image:loc>
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    <image:image>
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    <image:image>
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      <image:title>Private Label (FR) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Private Label (FR) - Make it stand out</image:title>
      <image:caption>Calibre L100 pour Leroy conçu avec le Maître Horloger Karsten Frässdorf en 2015. La quintessence du tourbillon équipé d'un échappement Duplex à impulsion directe au balancier, thermo-compensé et régulé par un spiral à double courbes, une seconde morte et une fusée-chaîne. 953 composants exactement pour animer une merveille mécanique.</image:caption>
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      <image:title>Private Label (FR) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>LuxeConsult provided watch design and private label product development services to support an entrepreneur in bringing a historic brand to life, keeping the values of the original founder with joyful mechanical complications and artisanal, highly complex, handmade dials. Find out more about our experience.</image:caption>
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      <image:title>Menu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Menu - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Menu - Oliver R. Müller</image:title>
      <image:caption>With a love for mechanics, design and horology, I have been working for 25 years in the Swiss watch industry. As an industry it is characterised by craftsmanship, tradition, but foremost by passion. Over the course of my career I have acquired extensive skills in management and product development with a number of prestigious Swiss watch brands, progressing to senior leadership positions. Today, I advise and build brands in the watch industry and the luxury sector more broadly, with a focus on creating value through marketing strategy and product development.</image:caption>
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      <image:title>The LuxeLoupe / Blog - Le vent est en train de tourner pour l’industrie horlogère - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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