Private Label Watchmaking
Our expertise encompasses everything from establishing watch brands to crafting bespoke timepieces. We collaborate with you to envision a unique identity for your watches and support you throughout the entire process, from design to production.
Thanks to our exclusive partnership with a privately owned manufacturer located in Geneva, we provide a comprehensive service that covers product conceptualization and manufacturing for all types of timekeeping items. These timepieces can be either designed to meet the criteria for 100% Geneva made and in this every component - ranging from the tiniest movement screw to the hands and dial - will be produced by the same independent Swiss manufacturer.
Or we can manufacture to meet the Swiss made label*.
Recent work
LuxeConsult provided watch design and private label product development services to support an entrepreneur in bringing a historic brand to life, keeping the values of the original founder with joyful mechanical complications and artisanal, highly complex, handmade dials.
Regularly Publishing at
For many years Oliver Müller has maintained a blog on Le Temps, providing in-depth market insight to the Swiss Watch Industry, reflecting on key trends and market behaviour.
Oliver Müller reports on Swiss Watchmaking in a series of articles at SJX Watches, an online platform delivering articles about independent watchmaking.
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“King Rolex” – the title of the latest Morgan Stanley annual report, authored by the investment bank’s Edouard Aubin in collaboration with LuxeConsult, on the luxury-watch industry is clear. The brand with a crown as its logo is not only the leading brand in terms of turnover, but together with its sister brand Tudor, became the leader in the market for Swiss watches in 2020….
/ Watches by SJX /
Oliver R. Müller
With a love for mechanics, design and horology, I have been working for 25 years in the Swiss watch industry. As an industry it is characterised by craftsmanship, tradition, but foremost by passion.
Over the course of my career I have acquired extensive skills in management and product development with a number of prestigious Swiss watch brands, progressing to senior leadership positions.
Today, I advise and build brands in the watch industry and the luxury sector more broadly, with a focus on creating value through marketing strategy and product development.
