Private Label Watchmaking
Our expertise goes from the creation of watch brands to the manufacturing of bespoke timepieces. We imagine with you a territory of expression for your watches, and we accompany you on your journey from designing to creating them.
Through an exclusive partnership with a privately owned manufacture based in Geneva we can offer the full service of product conception and manufacturing for any timekeeping products. These timepieces can be developed to be 100% Swiss made, or to be compliant with Swiss Made regulations. Every component - from the smallest movement screw to the hands to the dial - will be made by the same independent Swiss manufacturer.
Recent work
LuxeConsult provided watch design and private label product development services to support an entrepreneur in bringing a historic brand to life, keeping the values of the original founder with joyful mechanical complications and artisanal, highly complex, handmade dials.
Regularly Publishing at
For many years Oliver Müller has maintained a blog on Le Temps, providing in-depth market insight to the Swiss Watch Industry, reflecting on key trends and market behaviour.
Oliver Müller reports on Swiss Watchmaking in a series of articles at SJX Watches, an online platform delivering articles about independent watchmaking.
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“King Rolex” – the title of the latest Morgan Stanley annual report, authored by the investment bank’s Edouard Aubin in collaboration with LuxeConsult, on the luxury-watch industry is clear. The brand with a crown as its logo is not only the leading brand in terms of turnover, but together with its sister brand Tudor, became the leader in the market for Swiss watches in 2020….
/ Watches by SJX /
Oliver R. Müller
With a love for mechanics, design and horology, I have been working for more than 25 years in the Swiss watch industry. As an industry it is characterised by craftsmanship, tradition, but foremost by passion.
Over the course of my career I have acquired extensive skills in management and product development with a number of prestigious Swiss watch brands, progressing to senior leadership positions.
Today, I advise investors and watch brands founders, with a focus on creating value through marketing strategy and product development.
