We've worked with...

The brands we have worked with are household names and disruptive start-ups, global icons and familiar faces. We help brands grow in different countries and across different markets. 
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​For reasons of confidentiality we can’t mention some of our clients and the mandates we have executed.

​Member of the advisory board.

​Handcrafted mechanical timepieces made by R. Rexhepi, we found the essence and tone of voice for a niche brand whilst providing strategic advice on branding, sales and company strategy.

​A historical name brought to life and keeping the values of his founder with joyful mechanical complications and artisan, highly complex handmade dials.
I started with a historical background and tried to figure out what Mr Girardier would create today as mechanical timepieces.

CREA : I lecture on brand management for the “Master in Luxury Marketing” 

​EBS Geneva : I lecture on entrepreneurship in the “Master of Luxury Business Management” 

​I re-crafted the storytelling of an artisan watchmaker with a  very unique product signature, including strategic advice on  branding, communication (including social media) and sales-related matters.

I lecture on watch brands, with case studies found here, for the Bachelor Haute Horlogerie Brand Management.

I joined Mr Ferrier and his son Christian to build up a brand starting from a white sheet. We positioned LF in an ultra-niche , high-end segment talking to watch collectors.
We managed to win the Grand Prix de l’Horlogerie of Geneva and to make the brand profitable the second year after the launch.

We developed watches and the wider product environment for a high-end jewellery brand based in New-York.

I led the re-branding of a historical, French, watchmaking maison (founded 1785), including the development of two new masterpieces including two new mechanical movements

I write for the Luxury Research department of Morgan Stanley on topics linked to the watch industry. For example, yearly publishing of the Swiss watch industry’s top 50 brands.

A wonderful collaboration of two young talented watchmakers. A niche brand making mechanical marvels.
I helped them to find a watch designer and kick-off their sales. I advised also on business aspects.

I assisted in the re-design of the supply chain of luxury, niche, cosmetics brand.

I crafted a niche watch brand with a team of talented people and managed the brand operationally for 4 years.